Establish a dialogue with your customers and benefit from their experience with your products.
- Does your company fully meet today’s and future customer demands?
- Do you know your customers’ actual needs or are you doing R&D on a wrong basis?
Existing customers are indirectly your product developers. They are the ones who are using your company’s products and who most often have the best and most up to date experience and knowledge regarding the product’s user friendliness from actual uses. They can help you prioritize R&D resources. What is more obvious than asking them?