An important premise for any optimal use of sales resources is that you prior to a meeting know the customer’s own needs and expectations. This will increase your chances of fulfilling the customer’s information needs and avoiding situations where you unknowingly end up with an unsatisfactory meeting result.
By letting your company learn from it’s meeting experiences you will enable it to achieve a much higher ROI from its sales efforts. Use SurveyCore to gather important customer feedback in the evaluation of the seller’s ability to understand customer needs and the seller’s communication skills.
Consequently you can better make decisions about where to upgrade seller qualifications and if there are certain areas where some sellers’ skills and experiences can be transformed into general company know-how and passed on to others in the organization.